𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 :
𝑫𝒊𝒈𝒊𝒕𝒂𝒍 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝒓𝒆𝒇𝒆𝒓𝒔 𝒕𝒐 𝒕𝒉𝒆 𝒑𝒓𝒂𝒄𝒕𝒊𝒄𝒆 𝒐𝒇 𝒑𝒓𝒐𝒎𝒐𝒕𝒊𝒏𝒈 𝒑𝒓𝒐𝒅𝒖𝒄𝒕𝒔, 𝒔𝒆𝒓𝒗𝒊𝒄𝒆𝒔, 𝒐𝒓 𝒃𝒓𝒂𝒏𝒅𝒔 𝒕𝒉𝒓𝒐𝒖𝒈𝒉 𝒗𝒂𝒓𝒊𝒐𝒖𝒔 𝒐𝒏𝒍𝒊𝒏𝒆 𝒄𝒉𝒂𝒏𝒏𝒆𝒍𝒔 𝒂𝒏𝒅 𝒅𝒊𝒈𝒊𝒕𝒂𝒍 𝒕𝒆𝒄𝒉𝒏𝒐𝒍𝒐𝒈𝒊𝒆𝒔. 𝑰𝒕 𝒆𝒏𝒄𝒐𝒎𝒑𝒂𝒔𝒔𝒆𝒔 𝒂 𝒘𝒊𝒅𝒆 𝒓𝒂𝒏𝒈𝒆 𝒐𝒇 𝒕𝒂𝒄𝒕𝒊𝒄𝒔 𝒂𝒏𝒅 𝒔𝒕𝒓𝒂𝒕𝒆𝒈𝒊𝒆𝒔 𝒂𝒊𝒎𝒆𝒅 𝒂𝒕 𝒓𝒆𝒂𝒄𝒉𝒊𝒏𝒈 𝒂𝒏𝒅 𝒆𝒏𝒈𝒂𝒈𝒊𝒏𝒈 𝒕𝒂𝒓𝒈𝒆𝒕 𝒂𝒖𝒅𝒊𝒆𝒏𝒄𝒆𝒔 𝒕𝒐 𝒅𝒓𝒊𝒗𝒆 𝒃𝒖𝒔𝒊𝒏𝒆𝒔𝒔 𝒈𝒓𝒐𝒘𝒕𝒉 𝒂𝒏𝒅 𝒂𝒄𝒉𝒊𝒆𝒗𝒆 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝒈𝒐𝒂𝒍𝒔.
𝑰𝒏 𝒕𝒐𝒅𝒂𝒚'𝒔 𝒊𝒏𝒄𝒓𝒆𝒂𝒔𝒊𝒏𝒈𝒍𝒚 𝒅𝒊𝒈𝒊𝒕𝒂𝒍 𝒘𝒐𝒓𝒍𝒅, 𝒅𝒊𝒈𝒊𝒕𝒂𝒍 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝒉𝒂𝒔 𝒃𝒆𝒄𝒐𝒎𝒆 𝒂𝒏 𝒆𝒔𝒔𝒆𝒏𝒕𝒊𝒂𝒍 𝒄𝒐𝒎𝒑𝒐𝒏𝒆𝒏𝒕 𝒐𝒇 𝒂𝒏𝒚 𝒄𝒐𝒎𝒑𝒓𝒆𝒉𝒆𝒏𝒔𝒊𝒗𝒆 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝒔𝒕𝒓𝒂𝒕𝒆𝒈𝒚. 𝑰𝒕 𝒐𝒇𝒇𝒆𝒓𝒔 𝒃𝒖𝒔𝒊𝒏𝒆𝒔𝒔𝒆𝒔 𝒕𝒉𝒆 𝒐𝒑𝒑𝒐𝒓𝒕𝒖𝒏𝒊𝒕𝒚 𝒕𝒐 𝒄𝒐𝒏𝒏𝒆𝒄𝒕 𝒘𝒊𝒕𝒉 𝒕𝒉𝒆𝒊𝒓 𝒕𝒂𝒓𝒈𝒆𝒕 𝒂𝒖𝒅𝒊𝒆𝒏𝒄𝒆 𝒐𝒏 𝒑𝒍𝒂𝒕𝒇𝒐𝒓𝒎𝒔 𝒂𝒏𝒅 𝒅𝒆𝒗𝒊𝒄𝒆𝒔 𝒕𝒉𝒂𝒕 𝒂𝒓𝒆 𝒊𝒏𝒕𝒆𝒈𝒓𝒂𝒍 𝒑𝒂𝒓𝒕𝒔 𝒐𝒇 𝒕𝒉𝒆𝒊𝒓 𝒅𝒂𝒊𝒍𝒚 𝒍𝒊𝒗𝒆𝒔.
𝐒𝐨𝐦𝐞 𝐤𝐞𝐲 𝐚𝐬𝐩𝐞𝐜𝐭𝐬 𝐨𝐟 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐢𝐧𝐜𝐥𝐮𝐝𝐞 :
𝘼. 𝑺𝒆𝒂𝒓𝒄𝒉 𝑬𝒏𝒈𝒊𝒏𝒆 𝑶𝒑𝒕𝒊𝒎𝒊𝒛𝒂𝒕𝒊𝒐𝒏 (𝑺𝑬𝑶): - 𝑺𝑬𝑶 𝒇𝒐𝒄𝒖𝒔𝒆𝒔 𝒐𝒏 𝒐𝒑𝒕𝒊𝒎𝒊𝒛𝒊𝒏𝒈 𝒂 𝒘𝒆𝒃𝒔𝒊𝒕𝒆'𝒔 𝒗𝒊𝒔𝒊𝒃𝒊𝒍𝒊𝒕𝒚 𝒂𝒏𝒅 𝒓𝒂𝒏𝒌𝒊𝒏𝒈 𝒐𝒏 𝒔𝒆𝒂𝒓𝒄𝒉 𝒆𝒏𝒈𝒊𝒏𝒆 𝒓𝒆𝒔𝒖𝒍𝒕𝒔 𝒑𝒂𝒈𝒆𝒔. 𝑰𝒕 𝒊𝒏𝒗𝒐𝒍𝒗𝒆𝒔 𝒕𝒆𝒄𝒉𝒏𝒊𝒒𝒖𝒆𝒔 𝒔𝒖𝒄𝒉 𝒂𝒔 𝒌𝒆𝒚𝒘𝒐𝒓𝒅 𝒓𝒆𝒔𝒆𝒂𝒓𝒄𝒉, 𝒄𝒐𝒏𝒕𝒆𝒏𝒕 𝒐𝒑𝒕𝒊𝒎𝒊𝒛𝒂𝒕𝒊𝒐𝒏, 𝒂𝒏𝒅 𝒍𝒊𝒏𝒌 𝒃𝒖𝒊𝒍𝒅𝒊𝒏𝒈 𝒕𝒐 𝒊𝒏𝒄𝒓𝒆𝒂𝒔𝒆 𝒐𝒓𝒈𝒂𝒏𝒊𝒄 (𝒏𝒐𝒏-𝒑𝒂𝒊𝒅) 𝒕𝒓𝒂𝒇𝒇𝒊𝒄 𝒕𝒐 𝒂 𝒘𝒆𝒃𝒔𝒊𝒕𝒆.
𝑩. 𝑺𝒆𝒂𝒓𝒄𝒉 𝑬𝒏𝒈𝒊𝒏𝒆 𝑴𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 (𝑺𝑬𝑴): - 𝑺𝑬𝑴 𝒊𝒏𝒗𝒐𝒍𝒗𝒆𝒔 𝒑𝒂𝒊𝒅 𝒂𝒅𝒗𝒆𝒓𝒕𝒊𝒔𝒊𝒏𝒈 𝒐𝒏 𝒔𝒆𝒂𝒓𝒄𝒉 𝒆𝒏𝒈𝒊𝒏𝒆𝒔, 𝒄𝒐𝒎𝒎𝒐𝒏𝒍𝒚 𝒌𝒏𝒐𝒘𝒏 𝒂𝒔 𝒑𝒂𝒚-𝒑𝒆𝒓-𝒄𝒍𝒊𝒄𝒌 (𝑷𝑷𝑪) 𝒂𝒅𝒗𝒆𝒓𝒕𝒊𝒔𝒊𝒏𝒈. 𝑰𝒕 𝒂𝒍𝒍𝒐𝒘𝒔 𝒃𝒖𝒔𝒊𝒏𝒆𝒔𝒔𝒆𝒔 𝒕𝒐 𝒃𝒊𝒅 𝒐𝒏 𝒓𝒆𝒍𝒆𝒗𝒂𝒏𝒕 𝒌𝒆𝒚𝒘𝒐𝒓𝒅𝒔 𝒂𝒏𝒅 𝒅𝒊𝒔𝒑𝒍𝒂𝒚 𝒕𝒉𝒆𝒊𝒓 𝒂𝒅𝒔 𝒑𝒓𝒐𝒎𝒊𝒏𝒆𝒏𝒕𝒍𝒚 𝒐𝒏 𝒔𝒆𝒂𝒓𝒄𝒉 𝒆𝒏𝒈𝒊𝒏𝒆 𝒓𝒆𝒔𝒖𝒍𝒕𝒔 𝒑𝒂𝒈𝒆𝒔.
𝑪. 𝑺𝒐𝒄𝒊𝒂𝒍 𝑴𝒆𝒅𝒊𝒂 𝑴𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈(𝑺𝑴𝑴): - 𝑻𝒉𝒊𝒔 𝒊𝒏𝒗𝒐𝒍𝒗𝒆𝒔 𝒍𝒆𝒗𝒆𝒓𝒂𝒈𝒊𝒏𝒈 𝒗𝒂𝒓𝒊𝒐𝒖𝒔 𝒔𝒐𝒄𝒊𝒂𝒍 𝒎𝒆𝒅𝒊𝒂 𝒑𝒍𝒂𝒕𝒇𝒐𝒓𝒎𝒔 𝒍𝒊𝒌𝒆 𝑭𝒂𝒄𝒆𝒃𝒐𝒐𝒌, 𝑻𝒘𝒊𝒕𝒕𝒆𝒓, 𝑰𝒏𝒔𝒕𝒂𝒈𝒓𝒂𝒎, 𝒂𝒏𝒅 𝑳𝒊𝒏𝒌𝒆𝒅𝑰𝒏 𝒕𝒐 𝒆𝒏𝒈𝒂𝒈𝒆 𝒘𝒊𝒕𝒉 𝒕𝒂𝒓𝒈𝒆𝒕 𝒂𝒖𝒅𝒊𝒆𝒏𝒄𝒆𝒔, 𝒃𝒖𝒊𝒍𝒅 𝒃𝒓𝒂𝒏𝒅 𝒂𝒘𝒂𝒓𝒆𝒏𝒆𝒔𝒔, 𝒂𝒏𝒅 𝒅𝒓𝒊𝒗𝒆 𝒘𝒆𝒃𝒔𝒊𝒕𝒆 𝒕𝒓𝒂𝒇𝒇𝒊𝒄. 𝑰𝒕 𝒊𝒏𝒄𝒍𝒖𝒅𝒆𝒔 𝒃𝒐𝒕𝒉 𝒐𝒓𝒈𝒂𝒏𝒊𝒄 (𝒏𝒐𝒏-𝒑𝒂𝒊𝒅) 𝒂𝒏𝒅 𝒑𝒂𝒊𝒅 𝒂𝒄𝒕𝒊𝒗𝒊𝒕𝒊𝒆𝒔 𝒔𝒖𝒄𝒉 𝒂𝒔 𝒑𝒐𝒔𝒕𝒊𝒏𝒈 𝒄𝒐𝒏𝒕𝒆𝒏𝒕, 𝒓𝒖𝒏𝒏𝒊𝒏𝒈 𝒂𝒅𝒔, 𝒂𝒏𝒅 𝒂𝒏𝒂𝒍𝒚𝒛𝒊𝒏𝒈 𝒖𝒔𝒆𝒓 𝒆𝒏𝒈𝒂𝒈𝒆𝒎𝒆𝒏𝒕.
𝑫. 𝑪𝒐𝒏𝒕𝒆𝒏𝒕 𝑴𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈(𝑪𝑴): - 𝑪𝒐𝒏𝒕𝒆𝒏𝒕 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝒓𝒆𝒗𝒐𝒍𝒗𝒆𝒔 𝒂𝒓𝒐𝒖𝒏𝒅 𝒄𝒓𝒆𝒂𝒕𝒊𝒏𝒈 𝒂𝒏𝒅 𝒅𝒊𝒔𝒕𝒓𝒊𝒃𝒖𝒕𝒊𝒏𝒈 𝒗𝒂𝒍𝒖𝒂𝒃𝒍𝒆, 𝒓𝒆𝒍𝒆𝒗𝒂𝒏𝒕, 𝒂𝒏𝒅 𝒄𝒐𝒏𝒔𝒊𝒔𝒕𝒆𝒏𝒕 𝒄𝒐𝒏𝒕𝒆𝒏𝒕 𝒕𝒐 𝒂𝒕𝒕𝒓𝒂𝒄𝒕 𝒂𝒏𝒅 𝒓𝒆𝒕𝒂𝒊𝒏 𝒂 𝒄𝒍𝒆𝒂𝒓𝒍𝒚 𝒅𝒆𝒇𝒊𝒏𝒆𝒅 𝒕𝒂𝒓𝒈𝒆𝒕 𝒂𝒖𝒅𝒊𝒆𝒏𝒄𝒆. 𝑻𝒉𝒊𝒔 𝒄𝒂𝒏 𝒊𝒏𝒄𝒍𝒖𝒅𝒆 𝒃𝒍𝒐𝒈 𝒂𝒓𝒕𝒊𝒄𝒍𝒆𝒔, 𝒗𝒊𝒅𝒆𝒐𝒔, 𝒊𝒏𝒇𝒐𝒈𝒓𝒂𝒑𝒉𝒊𝒄𝒔, 𝒑𝒐𝒅𝒄𝒂𝒔𝒕𝒔, 𝒂𝒏𝒅 𝒎𝒐𝒓𝒆. 𝑻𝒉𝒆 𝒈𝒐𝒂𝒍 𝒊𝒔 𝒕𝒐 𝒆𝒔𝒕𝒂𝒃𝒍𝒊𝒔𝒉 𝒕𝒓𝒖𝒔𝒕, 𝒑𝒐𝒔𝒊𝒕𝒊𝒐𝒏 𝒕𝒉𝒆 𝒃𝒓𝒂𝒏𝒅 𝒂𝒔 𝒂𝒏 𝒊𝒏𝒅𝒖𝒔𝒕𝒓𝒚 𝒂𝒖𝒕𝒉𝒐𝒓𝒊𝒕𝒚, 𝒂𝒏𝒅 𝒖𝒍𝒕𝒊𝒎𝒂𝒕𝒆𝒍𝒚 𝒅𝒓𝒊𝒗𝒆 𝒄𝒖𝒔𝒕𝒐𝒎𝒆𝒓 𝒂𝒄𝒕𝒊𝒐𝒏.
𝑬. 𝑬𝒎𝒂𝒊𝒍 𝑴𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈(𝑬𝑴): - 𝑬𝒎𝒂𝒊𝒍 𝑴𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈(𝑬𝑴): 𝑬𝒎𝒂𝒊𝒍 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝒊𝒏𝒗𝒐𝒍𝒗𝒆𝒔 𝒔𝒆𝒏𝒅𝒊𝒏𝒈 𝒕𝒂𝒓𝒈𝒆𝒕𝒆𝒅 𝒎𝒆𝒔𝒔𝒂𝒈𝒆𝒔 𝒐𝒓 𝒏𝒆𝒘𝒔𝒍𝒆𝒕𝒕𝒆𝒓𝒔 𝒕𝒐 𝒂 𝒍𝒊𝒔𝒕 𝒐𝒇 𝒔𝒖𝒃𝒔𝒄𝒓𝒊𝒃𝒆𝒓𝒔 𝒘𝒉𝒐 𝒉𝒂𝒗𝒆 𝒐𝒑𝒕𝒆𝒅 𝒊𝒏 𝒕𝒐 𝒓𝒆𝒄𝒆𝒊𝒗𝒆 𝒄𝒐𝒎𝒎𝒖𝒏𝒊𝒄𝒂𝒕𝒊𝒐𝒏𝒔 𝒇𝒓𝒐𝒎 𝒂 𝒃𝒖𝒔𝒊𝒏𝒆𝒔𝒔. 𝑰𝒕 𝒊𝒔 𝒂𝒏 𝒆𝒇𝒇𝒆𝒄𝒕𝒊𝒗𝒆 𝒘𝒂𝒚 𝒕𝒐 𝒏𝒖𝒓𝒕𝒖𝒓𝒆 𝒍𝒆𝒂𝒅𝒔, 𝒃𝒖𝒊𝒍𝒅 𝒄𝒖𝒔𝒕𝒐𝒎𝒆𝒓 𝒓𝒆𝒍𝒂𝒕𝒊𝒐𝒏𝒔𝒉𝒊𝒑𝒔, 𝒑𝒓𝒐𝒎𝒐𝒕𝒆 𝒑𝒓𝒐𝒅𝒖𝒄𝒕𝒔 𝒐𝒓 𝒔𝒆𝒓𝒗𝒊𝒄𝒆𝒔, 𝒂𝒏𝒅 𝒅𝒓𝒊𝒗𝒆 𝒄𝒐𝒏𝒗𝒆𝒓𝒔𝒊𝒐𝒏𝒔.
𝑭. 𝑰𝒏𝒇𝒍𝒖𝒆𝒏𝒄𝒆𝒓 𝑴𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈(𝑰𝑴): - 𝑰𝒏𝒇𝒍𝒖𝒆𝒏𝒄𝒆𝒓 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝒍𝒆𝒗𝒆𝒓𝒂𝒈𝒆𝒔 𝒕𝒉𝒆 𝒑𝒐𝒑𝒖𝒍𝒂𝒓𝒊𝒕𝒚 𝒂𝒏𝒅 𝒓𝒆𝒂𝒄𝒉 𝒐𝒇 𝒊𝒏𝒇𝒍𝒖𝒆𝒏𝒄𝒆𝒓𝒔, 𝒊𝒏𝒅𝒊𝒗𝒊𝒅𝒖𝒂𝒍𝒔 𝒘𝒊𝒕𝒉 𝒂 𝒔𝒊𝒈𝒏𝒊𝒇𝒊𝒄𝒂𝒏𝒕 𝒇𝒐𝒍𝒍𝒐𝒘𝒊𝒏𝒈 𝒂𝒏𝒅 𝒊𝒏𝒇𝒍𝒖𝒆𝒏𝒄𝒆 𝒐𝒏 𝒔𝒐𝒄𝒊𝒂𝒍 𝒎𝒆𝒅𝒊𝒂 𝒑𝒍𝒂𝒕𝒇𝒐𝒓𝒎𝒔. 𝑩𝒖𝒔𝒊𝒏𝒆𝒔𝒔𝒆𝒔 𝒄𝒐𝒍𝒍𝒂𝒃𝒐𝒓𝒂𝒕𝒆 𝒘𝒊𝒕𝒉 𝒊𝒏𝒇𝒍𝒖𝒆𝒏𝒄𝒆𝒓𝒔 𝒕𝒐 𝒑𝒓𝒐𝒎𝒐𝒕𝒆 𝒕𝒉𝒆𝒊𝒓 𝒑𝒓𝒐𝒅𝒖𝒄𝒕𝒔 𝒐𝒓 𝒔𝒆𝒓𝒗𝒊𝒄𝒆𝒔 𝒕𝒐 𝒕𝒉𝒆𝒊𝒓 𝒆𝒏𝒈𝒂𝒈𝒆𝒅 𝒂𝒖𝒅𝒊𝒆𝒏𝒄𝒆, 𝒂𝒊𝒎𝒊𝒏𝒈 𝒕𝒐 𝒊𝒏𝒄𝒓𝒆𝒂𝒔𝒆 𝒃𝒓𝒂𝒏𝒅 𝒂𝒘𝒂𝒓𝒆𝒏𝒆𝒔𝒔 𝒂𝒏𝒅 𝒅𝒓𝒊𝒗𝒆 𝒄𝒐𝒏𝒗𝒆𝒓𝒔𝒊𝒐𝒏𝒔.
𝑮. 𝑨𝒏𝒂𝒍𝒚𝒕𝒊𝒄𝒔 𝒂𝒏𝒅 𝑫𝒂𝒕𝒂-𝒅𝒓𝒊𝒗𝒆𝒏 𝑫𝒆𝒄𝒊𝒔𝒊𝒐𝒏 𝑴𝒂𝒌𝒊𝒏𝒈(𝑨𝑫𝑫𝑴): -𝑫𝒊𝒈𝒊𝒕𝒂𝒍 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝒓𝒆𝒍𝒊𝒆𝒔 𝒉𝒆𝒂𝒗𝒊𝒍𝒚 𝒐𝒏 𝒅𝒂𝒕𝒂 𝒂𝒏𝒂𝒍𝒚𝒔𝒊𝒔 𝒕𝒐 𝒎𝒆𝒂𝒔𝒖𝒓𝒆 𝒕𝒉𝒆 𝒆𝒇𝒇𝒆𝒄𝒕𝒊𝒗𝒆𝒏𝒆𝒔𝒔 𝒐𝒇 𝒄𝒂𝒎𝒑𝒂𝒊𝒈𝒏𝒔, 𝒊𝒅𝒆𝒏𝒕𝒊𝒇𝒚 𝒕𝒓𝒆𝒏𝒅𝒔, 𝒂𝒏𝒅 𝒎𝒂𝒌𝒆 𝒊𝒏𝒇𝒐𝒓𝒎𝒆𝒅 𝒅𝒆𝒄𝒊𝒔𝒊𝒐𝒏𝒔. 𝑨𝒏𝒂𝒍𝒚𝒕𝒊𝒄𝒔 𝒕𝒐𝒐𝒍𝒔 𝒑𝒓𝒐𝒗𝒊𝒅𝒆 𝒊𝒏𝒔𝒊𝒈𝒉𝒕𝒔 𝒊𝒏𝒕𝒐 𝒘𝒆𝒃𝒔𝒊𝒕𝒆 𝒕𝒓𝒂𝒇𝒇𝒊𝒄, 𝒖𝒔𝒆𝒓 𝒃𝒆𝒉𝒂𝒗𝒊𝒐𝒓, 𝒄𝒐𝒏𝒗𝒆𝒓𝒔𝒊𝒐𝒏 𝒓𝒂𝒕𝒆𝒔, 𝒂𝒏𝒅 𝒐𝒕𝒉𝒆𝒓 𝒌𝒆𝒚 𝒑𝒆𝒓𝒇𝒐𝒓𝒎𝒂𝒏𝒄𝒆 𝒊𝒏𝒅𝒊𝒄𝒂𝒕𝒐𝒓𝒔, 𝒆𝒏𝒂𝒃𝒍𝒊𝒏𝒈 𝒎𝒂𝒓𝒌𝒆𝒕𝒆𝒓𝒔 𝒕𝒐 𝒐𝒑𝒕𝒊𝒎𝒊𝒛𝒆 𝒕𝒉𝒆𝒊𝒓 𝒔𝒕𝒓𝒂𝒕𝒆𝒈𝒊𝒆𝒔 𝒂𝒏𝒅 𝒊𝒎𝒑𝒓𝒐𝒗𝒆 𝒓𝒆𝒔𝒖𝒍𝒕𝒔.
𝑫𝒊𝒈𝒊𝒕𝒂𝒍 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝒐𝒇𝒇𝒆𝒓𝒔 𝒏𝒖𝒎𝒆𝒓𝒐𝒖𝒔 𝒃𝒆𝒏𝒆𝒇𝒊𝒕𝒔, 𝒊𝒏𝒄𝒍𝒖𝒅𝒊𝒏𝒈 𝒕𝒉𝒆 𝒂𝒃𝒊𝒍𝒊𝒕𝒚 𝒕𝒐 𝒕𝒂𝒓𝒈𝒆𝒕 𝒔𝒑𝒆𝒄𝒊𝒇𝒊𝒄 𝒂𝒖𝒅𝒊𝒆𝒏𝒄𝒆𝒔, 𝒕𝒓𝒂𝒄𝒌 𝒂𝒏𝒅 𝒎𝒆𝒂𝒔𝒖𝒓𝒆 𝒄𝒂𝒎𝒑𝒂𝒊𝒈𝒏 𝒑𝒆𝒓𝒇𝒐𝒓𝒎𝒂𝒏𝒄𝒆, 𝒂𝒅𝒋𝒖𝒔𝒕 𝒔𝒕𝒓𝒂𝒕𝒆𝒈𝒊𝒆𝒔 𝒊𝒏 𝒓𝒆𝒂𝒍-𝒕𝒊𝒎𝒆, 𝒂𝒏𝒅 𝒓𝒆𝒂𝒄𝒉 𝒂 𝒈𝒍𝒐𝒃𝒂𝒍 𝒂𝒖𝒅𝒊𝒆𝒏𝒄𝒆. 𝑰𝒕 𝒂𝒍𝒍𝒐𝒘𝒔 𝒃𝒖𝒔𝒊𝒏𝒆𝒔𝒔𝒆𝒔 𝒐𝒇 𝒂𝒍𝒍 𝒔𝒊𝒛𝒆𝒔 𝒕𝒐 𝒄𝒐𝒎𝒑𝒆𝒕𝒆 𝒊𝒏 𝒕𝒉𝒆 𝒅𝒊𝒈𝒊𝒕𝒂𝒍 𝒍𝒂𝒏𝒅𝒔𝒄𝒂𝒑𝒆, 𝒆𝒏𝒉𝒂𝒏𝒄𝒆 𝒃𝒓𝒂𝒏𝒅 𝒗𝒊𝒔𝒊𝒃𝒊𝒍𝒊𝒕𝒚, 𝒂𝒏𝒅 𝒅𝒓𝒊𝒗𝒆 𝒓𝒆𝒗𝒆𝒏𝒖𝒆 𝒈𝒓𝒐𝒘𝒕𝒉 𝒊𝒏 𝒂𝒏 𝒊𝒏𝒄𝒓𝒆𝒂𝒔𝒊𝒏𝒈𝒍𝒚 𝒄𝒐𝒎𝒑𝒆𝒕𝒊𝒕𝒊𝒗𝒆 𝒎𝒂𝒓𝒌𝒆𝒕𝒑𝒍𝒂𝒄𝒆.
𝐏𝐫𝐨𝐜𝐞𝐬𝐬 𝐟𝐨𝐫 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 :
𝑻𝒉𝒆 𝒑𝒓𝒐𝒄𝒆𝒔𝒔 𝒇𝒐𝒓 𝒅𝒊𝒈𝒊𝒕𝒂𝒍 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝒕𝒚𝒑𝒊𝒄𝒂𝒍𝒍𝒚 𝒊𝒏𝒗𝒐𝒍𝒗𝒆𝒔 𝒔𝒆𝒗𝒆𝒓𝒂𝒍 𝒌𝒆𝒚 𝒔𝒕𝒆𝒑𝒔 𝒕𝒉𝒂𝒕 𝒃𝒖𝒔𝒊𝒏𝒆𝒔𝒔𝒆𝒔 𝒇𝒐𝒍𝒍𝒐𝒘 𝒕𝒐 𝒑𝒍𝒂𝒏, 𝒆𝒙𝒆𝒄𝒖𝒕𝒆, 𝒂𝒏𝒅 𝒎𝒆𝒂𝒔𝒖𝒓𝒆 𝒕𝒉𝒆𝒊𝒓 𝒐𝒏𝒍𝒊𝒏𝒆 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝒆𝒇𝒇𝒐𝒓𝒕𝒔. 𝑯𝒆𝒓𝒆 𝒊𝒔 𝒂 𝒈𝒆𝒏𝒆𝒓𝒂𝒍 𝒐𝒖𝒕𝒍𝒊𝒏𝒆 𝒐𝒇 𝒕𝒉𝒆 𝒑𝒓𝒐𝒄𝒆𝒔𝒔:
𝟏. 𝑺𝒆𝒕 𝑮𝒐𝒂𝒍𝒔: - 𝑪𝒍𝒆𝒂𝒓𝒍𝒚 𝒅𝒆𝒇𝒊𝒏𝒆 𝒚𝒐𝒖𝒓 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝒐𝒃𝒋𝒆𝒄𝒕𝒊𝒗𝒆𝒔 𝒂𝒏𝒅 𝒆𝒔𝒕𝒂𝒃𝒍𝒊𝒔𝒉 𝒎𝒆𝒂𝒔𝒖𝒓𝒂𝒃𝒍𝒆 𝒈𝒐𝒂𝒍𝒔. 𝑻𝒉𝒊𝒔 𝒄𝒐𝒖𝒍𝒅 𝒊𝒏𝒄𝒍𝒖𝒅𝒆 𝒊𝒏𝒄𝒓𝒆𝒂𝒔𝒊𝒏𝒈 𝒘𝒆𝒃𝒔𝒊𝒕𝒆 𝒕𝒓𝒂𝒇𝒇𝒊𝒄, 𝒈𝒆𝒏𝒆𝒓𝒂𝒕𝒊𝒏𝒈 𝒍𝒆𝒂𝒅𝒔, 𝒊𝒎𝒑𝒓𝒐𝒗𝒊𝒏𝒈 𝒃𝒓𝒂𝒏𝒅 𝒂𝒘𝒂𝒓𝒆𝒏𝒆𝒔𝒔, 𝒐𝒓 𝒅𝒓𝒊𝒗𝒊𝒏𝒈 𝒔𝒂𝒍𝒆𝒔. 𝑬𝒏𝒔𝒖𝒓𝒆 𝒕𝒉𝒂𝒕 𝒚𝒐𝒖𝒓 𝒈𝒐𝒂𝒍𝒔 𝒂𝒍𝒊𝒈𝒏 𝒘𝒊𝒕𝒉 𝒚𝒐𝒖𝒓 𝒐𝒗𝒆𝒓𝒂𝒍𝒍 𝒃𝒖𝒔𝒊𝒏𝒆𝒔𝒔 𝒐𝒃𝒋𝒆𝒄𝒕𝒊𝒗𝒆𝒔.
𝟐. 𝑰𝒅𝒆𝒏𝒕𝒊𝒇𝒚 𝑻𝒂𝒓𝒈𝒆𝒕 𝑨𝒖𝒅𝒊𝒆𝒏𝒄𝒆: - 𝑫𝒆𝒕𝒆𝒓𝒎𝒊𝒏𝒆 𝒘𝒉𝒐 𝒚𝒐𝒖𝒓 𝒊𝒅𝒆𝒂𝒍 𝒄𝒖𝒔𝒕𝒐𝒎𝒆𝒓𝒔 𝒂𝒓𝒆 𝒂𝒏𝒅 𝒅𝒆𝒗𝒆𝒍𝒐𝒑 𝒅𝒆𝒕𝒂𝒊𝒍𝒆𝒅 𝒃𝒖𝒚𝒆𝒓 𝒑𝒆𝒓𝒔𝒐𝒏𝒂𝒔. 𝑼𝒏𝒅𝒆𝒓𝒔𝒕𝒂𝒏𝒅 𝒕𝒉𝒆𝒊𝒓 𝒅𝒆𝒎𝒐𝒈𝒓𝒂𝒑𝒉𝒊𝒄𝒔, 𝒊𝒏𝒕𝒆𝒓𝒆𝒔𝒕𝒔, 𝒃𝒆𝒉𝒂𝒗𝒊𝒐𝒓𝒔, 𝒂𝒏𝒅 𝒐𝒏𝒍𝒊𝒏𝒆 𝒉𝒂𝒃𝒊𝒕𝒔. 𝑻𝒉𝒊𝒔 𝒘𝒊𝒍𝒍 𝒉𝒆𝒍𝒑 𝒚𝒐𝒖 𝒕𝒂𝒊𝒍𝒐𝒓 𝒚𝒐𝒖𝒓 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝒎𝒆𝒔𝒔𝒂𝒈𝒆𝒔 𝒂𝒏𝒅 𝒄𝒉𝒐𝒐𝒔𝒆 𝒕𝒉𝒆 𝒎𝒐𝒔𝒕 𝒆𝒇𝒇𝒆𝒄𝒕𝒊𝒗𝒆 𝒄𝒉𝒂𝒏𝒏𝒆𝒍𝒔 𝒕𝒐 𝒓𝒆𝒂𝒄𝒉 𝒕𝒉𝒆𝒎.
𝟑. 𝑹𝒆𝒔𝒆𝒂𝒓𝒄𝒉 𝒂𝒏𝒅 𝑷𝒍𝒂𝒏: - 𝑪𝒐𝒏𝒅𝒖𝒄𝒕 𝒕𝒉𝒐𝒓𝒐𝒖𝒈𝒉 𝒎𝒂𝒓𝒌𝒆𝒕 𝒓𝒆𝒔𝒆𝒂𝒓𝒄𝒉 𝒕𝒐 𝒖𝒏𝒅𝒆𝒓𝒔𝒕𝒂𝒏𝒅 𝒚𝒐𝒖𝒓 𝒊𝒏𝒅𝒖𝒔𝒕𝒓𝒚, 𝒄𝒐𝒎𝒑𝒆𝒕𝒊𝒕𝒊𝒐𝒏, 𝒂𝒏𝒅 𝒕𝒂𝒓𝒈𝒆𝒕 𝒎𝒂𝒓𝒌𝒆𝒕. 𝑰𝒅𝒆𝒏𝒕𝒊𝒇𝒚 𝒌𝒆𝒚𝒘𝒐𝒓𝒅𝒔, 𝒕𝒐𝒑𝒊𝒄𝒔, 𝒂𝒏𝒅 𝒕𝒓𝒆𝒏𝒅𝒔 𝒕𝒉𝒂𝒕 𝒂𝒓𝒆 𝒓𝒆𝒍𝒆𝒗𝒂𝒏𝒕 𝒕𝒐 𝒚𝒐𝒖𝒓 𝒃𝒖𝒔𝒊𝒏𝒆𝒔𝒔. 𝑫𝒆𝒗𝒆𝒍𝒐𝒑 𝒂 𝒄𝒐𝒎𝒑𝒓𝒆𝒉𝒆𝒏𝒔𝒊𝒗𝒆 𝒅𝒊𝒈𝒊𝒕𝒂𝒍 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝒑𝒍𝒂𝒏 𝒕𝒉𝒂𝒕 𝒐𝒖𝒕𝒍𝒊𝒏𝒆𝒔 𝒕𝒉𝒆 𝒔𝒕𝒓𝒂𝒕𝒆𝒈𝒊𝒆𝒔, 𝒕𝒂𝒄𝒕𝒊𝒄𝒔, 𝒂𝒏𝒅 𝒄𝒉𝒂𝒏𝒏𝒆𝒍𝒔 𝒚𝒐𝒖 𝒘𝒊𝒍𝒍 𝒖𝒔𝒆 𝒕𝒐 𝒂𝒄𝒉𝒊𝒆𝒗𝒆 𝒚𝒐𝒖𝒓 𝒈𝒐𝒂𝒍𝒔.
𝟒. 𝑾𝒆𝒃𝒔𝒊𝒕𝒆 𝑶𝒑𝒕𝒊𝒎𝒊𝒛𝒂𝒕𝒊𝒐𝒏: - 𝑬𝒏𝒔𝒖𝒓𝒆 𝒕𝒉𝒂𝒕 𝒚𝒐𝒖𝒓 𝒘𝒆𝒃𝒔𝒊𝒕𝒆 𝒊𝒔 𝒖𝒔𝒆𝒓-𝒇𝒓𝒊𝒆𝒏𝒅𝒍𝒚, 𝒗𝒊𝒔𝒖𝒂𝒍𝒍𝒚 𝒂𝒑𝒑𝒆𝒂𝒍𝒊𝒏𝒈, 𝒂𝒏𝒅 𝒐𝒑𝒕𝒊𝒎𝒊𝒛𝒆𝒅 𝒇𝒐𝒓 𝒔𝒆𝒂𝒓𝒄𝒉 𝒆𝒏𝒈𝒊𝒏𝒆𝒔. 𝑰𝒎𝒑𝒍𝒆𝒎𝒆𝒏𝒕 𝒐𝒏-𝒑𝒂𝒈𝒆 𝒂𝒏𝒅 𝒕𝒆𝒄𝒉𝒏𝒊𝒄𝒂𝒍 𝑺𝑬𝑶 𝒕𝒆𝒄𝒉𝒏𝒊𝒒𝒖𝒆𝒔 𝒕𝒐 𝒊𝒎𝒑𝒓𝒐𝒗𝒆 𝒚𝒐𝒖𝒓 𝒘𝒆𝒃𝒔𝒊𝒕𝒆'𝒔 𝒗𝒊𝒔𝒊𝒃𝒊𝒍𝒊𝒕𝒚 𝒂𝒏𝒅 𝒐𝒓𝒈𝒂𝒏𝒊𝒄 𝒓𝒂𝒏𝒌𝒊𝒏𝒈. 𝑶𝒑𝒕𝒊𝒎𝒊𝒛𝒆 𝒍𝒂𝒏𝒅𝒊𝒏𝒈 𝒑𝒂𝒈𝒆𝒔 𝒇𝒐𝒓 𝒔𝒑𝒆𝒄𝒊𝒇𝒊𝒄 𝒄𝒂𝒎𝒑𝒂𝒊𝒈𝒏𝒔 𝒐𝒓 𝒑𝒓𝒐𝒎𝒐𝒕𝒊𝒐𝒏𝒔.
𝟓. 𝑪𝒐𝒏𝒕𝒆𝒏𝒕 𝑪𝒓𝒆𝒂𝒕𝒊𝒐𝒏: - 𝑫𝒆𝒗𝒆𝒍𝒐𝒑 𝒂 𝒄𝒐𝒏𝒕𝒆𝒏𝒕 𝒔𝒕𝒓𝒂𝒕𝒆𝒈𝒚 𝒕𝒉𝒂𝒕 𝒂𝒍𝒊𝒈𝒏𝒔 𝒘𝒊𝒕𝒉 𝒚𝒐𝒖𝒓 𝒕𝒂𝒓𝒈𝒆𝒕 𝒂𝒖𝒅𝒊𝒆𝒏𝒄𝒆'𝒔 𝒏𝒆𝒆𝒅𝒔 𝒂𝒏𝒅 𝒑𝒓𝒆𝒇𝒆𝒓𝒆𝒏𝒄𝒆𝒔. 𝑪𝒓𝒆𝒂𝒕𝒆 𝒉𝒊𝒈𝒉-𝒒𝒖𝒂𝒍𝒊𝒕𝒚 𝒂𝒏𝒅 𝒆𝒏𝒈𝒂𝒈𝒊𝒏𝒈 𝒄𝒐𝒏𝒕𝒆𝒏𝒕, 𝒊𝒏𝒄𝒍𝒖𝒅𝒊𝒏𝒈 𝒃𝒍𝒐𝒈 𝒂𝒓𝒕𝒊𝒄𝒍𝒆𝒔, 𝒗𝒊𝒅𝒆𝒐𝒔, 𝒊𝒏𝒇𝒐𝒈𝒓𝒂𝒑𝒉𝒊𝒄𝒔, 𝒆𝒃𝒐𝒐𝒌𝒔, 𝒐𝒓 𝒑𝒐𝒅𝒄𝒂𝒔𝒕𝒔. 𝑰𝒏𝒄𝒐𝒓𝒑𝒐𝒓𝒂𝒕𝒆 𝒓𝒆𝒍𝒆𝒗𝒂𝒏𝒕 𝒌𝒆𝒚𝒘𝒐𝒓𝒅𝒔 𝒂𝒏𝒅 𝒐𝒑𝒕𝒊𝒎𝒊𝒛𝒆 𝒄𝒐𝒏𝒕𝒆𝒏𝒕 𝒇𝒐𝒓 𝒔𝒆𝒂𝒓𝒄𝒉 𝒆𝒏𝒈𝒊𝒏𝒆𝒔. 𝑹𝒆𝒈𝒖𝒍𝒂𝒓𝒍𝒚 𝒑𝒖𝒃𝒍𝒊𝒔𝒉 𝒂𝒏𝒅 𝒑𝒓𝒐𝒎𝒐𝒕𝒆 𝒚𝒐𝒖𝒓 𝒄𝒐𝒏𝒕𝒆𝒏𝒕 𝒐𝒏 𝒗𝒂𝒓𝒊𝒐𝒖𝒔 𝒄𝒉𝒂𝒏𝒏𝒆𝒍𝒔.
𝟔. 𝑺𝒐𝒄𝒊𝒂𝒍 𝑴𝒆𝒅𝒊𝒂 𝑬𝒏𝒈𝒂𝒈𝒆𝒎𝒆𝒏𝒕: - 𝑬𝒔𝒕𝒂𝒃𝒍𝒊𝒔𝒉 𝒂 𝒔𝒕𝒓𝒐𝒏𝒈 𝒑𝒓𝒆𝒔𝒆𝒏𝒄𝒆 𝒐𝒏 𝒓𝒆𝒍𝒆𝒗𝒂𝒏𝒕 𝒔𝒐𝒄𝒊𝒂𝒍 𝒎𝒆𝒅𝒊𝒂 𝒑𝒍𝒂𝒕𝒇𝒐𝒓𝒎𝒔. 𝑪𝒓𝒆𝒂𝒕𝒆 𝒄𝒐𝒎𝒑𝒆𝒍𝒍𝒊𝒏𝒈 𝒑𝒓𝒐𝒇𝒊𝒍𝒆𝒔 𝒂𝒏𝒅 𝒓𝒆𝒈𝒖𝒍𝒂𝒓𝒍𝒚 𝒔𝒉𝒂𝒓𝒆 𝒗𝒂𝒍𝒖𝒂𝒃𝒍𝒆 𝒄𝒐𝒏𝒕𝒆𝒏𝒕. 𝑬𝒏𝒈𝒂𝒈𝒆 𝒘𝒊𝒕𝒉 𝒚𝒐𝒖𝒓 𝒂𝒖𝒅𝒊𝒆𝒏𝒄𝒆 𝒃𝒚 𝒓𝒆𝒔𝒑𝒐𝒏𝒅𝒊𝒏𝒈 𝒕𝒐 𝒄𝒐𝒎𝒎𝒆𝒏𝒕𝒔, 𝒎𝒆𝒔𝒔𝒂𝒈𝒆𝒔, 𝒂𝒏𝒅 𝒓𝒆𝒗𝒊𝒆𝒘𝒔. 𝑳𝒆𝒗𝒆𝒓𝒂𝒈𝒆 𝒔𝒐𝒄𝒊𝒂𝒍 𝒎𝒆𝒅𝒊𝒂 𝒂𝒅𝒗𝒆𝒓𝒕𝒊𝒔𝒊𝒏𝒈 𝒕𝒐 𝒓𝒆𝒂𝒄𝒉 𝒂 𝒘𝒊𝒅𝒆𝒓 𝒂𝒖𝒅𝒊𝒆𝒏𝒄𝒆 𝒂𝒏𝒅 𝒑𝒓𝒐𝒎𝒐𝒕𝒆 𝒚𝒐𝒖𝒓 𝒄𝒐𝒏𝒕𝒆𝒏𝒕 𝒐𝒓 𝒐𝒇𝒇𝒆𝒓𝒊𝒏𝒈𝒔.
𝟕. 𝑷𝒂𝒊𝒅 𝑨𝒅𝒗𝒆𝒓𝒕𝒊𝒔𝒊𝒏𝒈: - 𝑼𝒕𝒊𝒍𝒊𝒛𝒆 𝒑𝒂𝒊𝒅 𝒂𝒅𝒗𝒆𝒓𝒕𝒊𝒔𝒊𝒏𝒈 𝒄𝒉𝒂𝒏𝒏𝒆𝒍𝒔 𝒔𝒖𝒄𝒉 𝒂𝒔 𝒔𝒆𝒂𝒓𝒄𝒉 𝒆𝒏𝒈𝒊𝒏𝒆 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 (𝑺𝑬𝑴), 𝒅𝒊𝒔𝒑𝒍𝒂𝒚 𝒂𝒅𝒔, 𝒔𝒐𝒄𝒊𝒂𝒍 𝒎𝒆𝒅𝒊𝒂 𝒂𝒅𝒔, 𝒐𝒓 𝒔𝒑𝒐𝒏𝒔𝒐𝒓𝒆𝒅 𝒄𝒐𝒏𝒕𝒆𝒏𝒕 𝒕𝒐 𝒊𝒏𝒄𝒓𝒆𝒂𝒔𝒆 𝒗𝒊𝒔𝒊𝒃𝒊𝒍𝒊𝒕𝒚 𝒂𝒏𝒅 𝒅𝒓𝒊𝒗𝒆 𝒕𝒂𝒓𝒈𝒆𝒕𝒆𝒅 𝒕𝒓𝒂𝒇𝒇𝒊𝒄. 𝑺𝒆𝒕 𝒃𝒖𝒅𝒈𝒆𝒕𝒔, 𝒅𝒆𝒇𝒊𝒏𝒆 𝒕𝒂𝒓𝒈𝒆𝒕𝒊𝒏𝒈 𝒑𝒂𝒓𝒂𝒎𝒆𝒕𝒆𝒓𝒔, 𝒂𝒏𝒅 𝒄𝒐𝒏𝒕𝒊𝒏𝒖𝒐𝒖𝒔𝒍𝒚 𝒐𝒑𝒕𝒊𝒎𝒊𝒛𝒆 𝒚𝒐𝒖𝒓 𝒄𝒂𝒎𝒑𝒂𝒊𝒈𝒏𝒔 𝒃𝒂𝒔𝒆𝒅 𝒐𝒏 𝒑𝒆𝒓𝒇𝒐𝒓𝒎𝒂𝒏𝒄𝒆 𝒎𝒆𝒕𝒓𝒊𝒄𝒔.
𝟖. 𝑬𝒎𝒂𝒊𝒍 𝑴𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈: - 𝑩𝒖𝒊𝒍𝒅 𝒂𝒏𝒅 𝒏𝒖𝒓𝒕𝒖𝒓𝒆 𝒂𝒏 𝒆𝒎𝒂𝒊𝒍 𝒍𝒊𝒔𝒕 𝒐𝒇 𝒔𝒖𝒃𝒔𝒄𝒓𝒊𝒃𝒆𝒓𝒔 𝒘𝒉𝒐 𝒉𝒂𝒗𝒆 𝒐𝒑𝒕𝒆𝒅 𝒊𝒏 𝒕𝒐 𝒓𝒆𝒄𝒆𝒊𝒗𝒆 𝒄𝒐𝒎𝒎𝒖𝒏𝒊𝒄𝒂𝒕𝒊𝒐𝒏𝒔 𝒇𝒓𝒐𝒎 𝒚𝒐𝒖𝒓 𝒃𝒖𝒔𝒊𝒏𝒆𝒔𝒔. 𝑪𝒓𝒆𝒂𝒕𝒆 𝒑𝒆𝒓𝒔𝒐𝒏𝒂𝒍𝒊𝒛𝒆𝒅 𝒂𝒏𝒅 𝒆𝒏𝒈𝒂𝒈𝒊𝒏𝒈 𝒆𝒎𝒂𝒊𝒍 𝒄𝒂𝒎𝒑𝒂𝒊𝒈𝒏𝒔 𝒕𝒐 𝒆𝒅𝒖𝒄𝒂𝒕𝒆, 𝒆𝒏𝒈𝒂𝒈𝒆, 𝒂𝒏𝒅 𝒄𝒐𝒏𝒗𝒆𝒓𝒕 𝒍𝒆𝒂𝒅𝒔. 𝑴𝒐𝒏𝒊𝒕𝒐𝒓 𝒐𝒑𝒆𝒏 𝒓𝒂𝒕𝒆𝒔, 𝒄𝒍𝒊𝒄𝒌-𝒕𝒉𝒓𝒐𝒖𝒈𝒉 𝒓𝒂𝒕𝒆𝒔, 𝒂𝒏𝒅 𝒄𝒐𝒏𝒗𝒆𝒓𝒔𝒊𝒐𝒏𝒔 𝒕𝒐 𝒓𝒆𝒇𝒊𝒏𝒆 𝒚𝒐𝒖𝒓 𝒆𝒎𝒂𝒊𝒍 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝒔𝒕𝒓𝒂𝒕𝒆𝒈𝒚.
𝟗. 𝑴𝒐𝒏𝒊𝒕𝒐𝒓 𝒂𝒏𝒅 𝑴𝒆𝒂𝒔𝒖𝒓𝒆: - 𝑼𝒔𝒆 𝒘𝒆𝒃 𝒂𝒏𝒂𝒍𝒚𝒕𝒊𝒄𝒔 𝒕𝒐𝒐𝒍𝒔 𝒔𝒖𝒄𝒉 𝒂𝒔 𝑮𝒐𝒐𝒈𝒍𝒆 𝑨𝒏𝒂𝒍𝒚𝒕𝒊𝒄𝒔 𝒕𝒐 𝒕𝒓𝒂𝒄𝒌 𝒂𝒏𝒅 𝒎𝒆𝒂𝒔𝒖𝒓𝒆 𝒕𝒉𝒆 𝒑𝒆𝒓𝒇𝒐𝒓𝒎𝒂𝒏𝒄𝒆 𝒐𝒇 𝒚𝒐𝒖𝒓 𝒅𝒊𝒈𝒊𝒕𝒂𝒍 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝒆𝒇𝒇𝒐𝒓𝒕𝒔. 𝑴𝒐𝒏𝒊𝒕𝒐𝒓 𝒘𝒆𝒃𝒔𝒊𝒕𝒆 𝒕𝒓𝒂𝒇𝒇𝒊𝒄, 𝒖𝒔𝒆𝒓 𝒃𝒆𝒉𝒂𝒗𝒊𝒐𝒓, 𝒄𝒐𝒏𝒗𝒆𝒓𝒔𝒊𝒐𝒏 𝒓𝒂𝒕𝒆𝒔, 𝒂𝒏𝒅 𝒐𝒕𝒉𝒆𝒓 𝒓𝒆𝒍𝒆𝒗𝒂𝒏𝒕 𝒎𝒆𝒕𝒓𝒊𝒄𝒔. 𝑨𝒏𝒂𝒍𝒚𝒛𝒆 𝒕𝒉𝒆 𝒅𝒂𝒕𝒂 𝒕𝒐 𝒈𝒂𝒊𝒏 𝒊𝒏𝒔𝒊𝒈𝒉𝒕𝒔 𝒂𝒏𝒅 𝒎𝒂𝒌𝒆 𝒅𝒂𝒕𝒂-𝒅𝒓𝒊𝒗𝒆𝒏 𝒅𝒆𝒄𝒊𝒔𝒊𝒐𝒏𝒔 𝒕𝒐 𝒐𝒑𝒕𝒊𝒎𝒊𝒛𝒆 𝒚𝒐𝒖𝒓 𝒔𝒕𝒓𝒂𝒕𝒆𝒈𝒊𝒆𝒔.
𝟏𝟎. 𝑹𝒆𝒇𝒊𝒏𝒆 𝒂𝒏𝒅 𝑰𝒕𝒆𝒓𝒂𝒕𝒆: - 𝑪𝒐𝒏𝒕𝒊𝒏𝒖𝒐𝒖𝒔𝒍𝒚 𝒂𝒔𝒔𝒆𝒔𝒔 𝒕𝒉𝒆 𝒆𝒇𝒇𝒆𝒄𝒕𝒊𝒗𝒆𝒏𝒆𝒔𝒔 𝒐𝒇 𝒚𝒐𝒖𝒓 𝒅𝒊𝒈𝒊𝒕𝒂𝒍 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝒄𝒂𝒎𝒑𝒂𝒊𝒈𝒏𝒔 𝒂𝒏𝒅 𝒎𝒂𝒌𝒆 𝒂𝒅𝒋𝒖𝒔𝒕𝒎𝒆𝒏𝒕𝒔 𝒂𝒔 𝒏𝒆𝒆𝒅𝒆𝒅. 𝑻𝒆𝒔𝒕 𝒅𝒊𝒇𝒇𝒆𝒓𝒆𝒏𝒕 𝒔𝒕𝒓𝒂𝒕𝒆𝒈𝒊𝒆𝒔, 𝒄𝒉𝒂𝒏𝒏𝒆𝒍𝒔, 𝒎𝒆𝒔𝒔𝒂𝒈𝒊𝒏𝒈, 𝒂𝒏𝒅 𝒄𝒓𝒆𝒂𝒕𝒊𝒗𝒆 𝒆𝒍𝒆𝒎𝒆𝒏𝒕𝒔 𝒕𝒐 𝒐𝒑𝒕𝒊𝒎𝒊𝒛𝒆 𝒚𝒐𝒖𝒓 𝒓𝒆𝒔𝒖𝒍𝒕𝒔. 𝑺𝒕𝒂𝒚 𝒖𝒑𝒅𝒂𝒕𝒆𝒅 𝒘𝒊𝒕𝒉 𝒊𝒏𝒅𝒖𝒔𝒕𝒓𝒚 𝒕𝒓𝒆𝒏𝒅𝒔 𝒂𝒏𝒅 𝒂𝒅𝒂𝒑𝒕 𝒚𝒐𝒖𝒓 𝒂𝒑𝒑𝒓𝒐𝒂𝒄𝒉 𝒕𝒐 𝒓𝒆𝒎𝒂𝒊𝒏 𝒄𝒐𝒎𝒑𝒆𝒕𝒊𝒕𝒊𝒗𝒆.
𝑫𝒊𝒈𝒊𝒕𝒂𝒍 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝒊𝒔 𝒂𝒏 𝒐𝒏𝒈𝒐𝒊𝒏𝒈 𝒑𝒓𝒐𝒄𝒆𝒔𝒔 𝒕𝒉𝒂𝒕 𝒓𝒆𝒒𝒖𝒊𝒓𝒆𝒔 𝒄𝒐𝒏𝒔𝒕𝒂𝒏𝒕 𝒎𝒐𝒏𝒊𝒕𝒐𝒓𝒊𝒏𝒈, 𝒂𝒏𝒂𝒍𝒚𝒔𝒊𝒔, 𝒂𝒏𝒅 𝒂𝒅𝒂𝒑𝒕𝒂𝒕𝒊𝒐𝒏 𝒕𝒐 𝒂𝒄𝒉𝒊𝒆𝒗𝒆 𝒐𝒑𝒕𝒊𝒎𝒂𝒍 𝒓𝒆𝒔𝒖𝒍𝒕𝒔. 𝑰𝒕'𝒔 𝒆𝒔𝒔𝒆𝒏𝒕𝒊𝒂𝒍 𝒕𝒐 𝒔𝒕𝒂𝒚 𝒊𝒏𝒇𝒐𝒓𝒎𝒆𝒅 𝒂𝒃𝒐𝒖𝒕 𝒏𝒆𝒘 𝒕𝒆𝒄𝒉𝒏𝒐𝒍𝒐𝒈𝒊𝒆𝒔, 𝒄𝒐𝒏𝒔𝒖𝒎𝒆𝒓 𝒃𝒆𝒉𝒂𝒗𝒊𝒐𝒓, 𝒂𝒏𝒅 𝒆𝒎𝒆𝒓𝒈𝒊𝒏𝒈 𝒕𝒓𝒆𝒏𝒅𝒔 𝒕𝒐 𝒌𝒆𝒆𝒑 𝒚𝒐𝒖𝒓 𝒅𝒊𝒈𝒊𝒕𝒂𝒍 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝒆𝒇𝒇𝒐𝒓𝒕𝒔 𝒆𝒇𝒇𝒆𝒄𝒕𝒊𝒗𝒆 𝒂𝒏𝒅 𝒓𝒆𝒍𝒆𝒗𝒂𝒏𝒕.
𝐏𝐫𝐞𝐬𝐞𝐧𝐭 𝐒𝐜𝐞𝐧𝐚𝐫𝐢𝐨 𝐨𝐟 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐢𝐧 𝐈𝐧𝐝𝐢𝐚 :
𝑨𝒔 𝒐𝒇 𝑺𝒆𝒑𝒕𝒆𝒎𝒃𝒆𝒓-𝟐𝟎𝟐𝟏, 𝒕𝒉𝒆 𝒅𝒊𝒈𝒊𝒕𝒂𝒍 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝒍𝒂𝒏𝒅𝒔𝒄𝒂𝒑𝒆 𝒊𝒏 𝑰𝒏𝒅𝒊𝒂 𝒉𝒂𝒔 𝒃𝒆𝒆𝒏 𝒆𝒙𝒑𝒆𝒓𝒊𝒆𝒏𝒄𝒊𝒏𝒈 𝒔𝒊𝒈𝒏𝒊𝒇𝒊𝒄𝒂𝒏𝒕 𝒈𝒓𝒐𝒘𝒕𝒉 𝒂𝒏𝒅 𝒕𝒓𝒂𝒏𝒔𝒇𝒐𝒓𝒎𝒂𝒕𝒊𝒐𝒏. 𝑰𝒏𝒅𝒊𝒂'𝒔 𝒓𝒂𝒑𝒊𝒅 𝒊𝒏𝒕𝒆𝒓𝒏𝒆𝒕 𝒑𝒆𝒏𝒆𝒕𝒓𝒂𝒕𝒊𝒐𝒏, 𝒊𝒏𝒄𝒓𝒆𝒂𝒔𝒊𝒏𝒈 𝒔𝒎𝒂𝒓𝒕𝒑𝒉𝒐𝒏𝒆 𝒖𝒔𝒂𝒈𝒆, 𝒂𝒏𝒅 𝒕𝒉𝒆 𝒈𝒐𝒗𝒆𝒓𝒏𝒎𝒆𝒏𝒕'𝒔 𝑫𝒊𝒈𝒊𝒕𝒂𝒍 𝑰𝒏𝒅𝒊𝒂 𝒊𝒏𝒊𝒕𝒊𝒂𝒕𝒊𝒗𝒆 𝒉𝒂𝒗𝒆 𝒄𝒐𝒏𝒕𝒓𝒊𝒃𝒖𝒕𝒆𝒅 𝒕𝒐 𝒕𝒉𝒆 𝒆𝒙𝒑𝒂𝒏𝒔𝒊𝒐𝒏 𝒐𝒇 𝒅𝒊𝒈𝒊𝒕𝒂𝒍 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝒊𝒏 𝒕𝒉𝒆 𝒄𝒐𝒖𝒏𝒕𝒓𝒚.
𝟏. 𝑮𝒓𝒐𝒘𝒊𝒏𝒈 𝑰𝒏𝒕𝒆𝒓𝒏𝒆𝒕 𝑼𝒔𝒆𝒓 𝑩𝒂𝒔𝒆: - 𝑰𝒏𝒅𝒊𝒂 𝒉𝒂𝒔 𝒐𝒏𝒆 𝒐𝒇 𝒕𝒉𝒆 𝒍𝒂𝒓𝒈𝒆𝒔𝒕 𝒂𝒏𝒅 𝒇𝒂𝒔𝒕𝒆𝒔𝒕-𝒈𝒓𝒐𝒘𝒊𝒏𝒈 𝒊𝒏𝒕𝒆𝒓𝒏𝒆𝒕 𝒖𝒔𝒆𝒓 𝒃𝒂𝒔𝒆𝒔 𝒊𝒏 𝒕𝒉𝒆 𝒘𝒐𝒓𝒍𝒅. 𝑾𝒊𝒕𝒉 𝒐𝒗𝒆𝒓 𝟔𝟐𝟒 𝒎𝒊𝒍𝒍𝒊𝒐𝒏 𝒊𝒏𝒕𝒆𝒓𝒏𝒆𝒕 𝒖𝒔𝒆𝒓𝒔 (𝒂𝒔 𝒐𝒇 𝑱𝒂𝒏𝒖𝒂𝒓𝒚 𝟐𝟎𝟐𝟏), 𝒂𝒄𝒄𝒐𝒓𝒅𝒊𝒏𝒈 𝒕𝒐 𝒕𝒉𝒆 𝑰𝒏𝒕𝒆𝒓𝒏𝒆𝒕 𝒂𝒏𝒅 𝑴𝒐𝒃𝒊𝒍𝒆 𝑨𝒔𝒔𝒐𝒄𝒊𝒂𝒕𝒊𝒐𝒏 𝒐𝒇 𝑰𝒏𝒅𝒊𝒂 (𝑰𝑨𝑴𝑨𝑰), 𝒕𝒉𝒆 𝒄𝒐𝒖𝒏𝒕𝒓𝒚 𝒑𝒓𝒆𝒔𝒆𝒏𝒕𝒔 𝒂 𝒗𝒂𝒔𝒕 𝒐𝒑𝒑𝒐𝒓𝒕𝒖𝒏𝒊𝒕𝒚 𝒇𝒐𝒓 𝒃𝒖𝒔𝒊𝒏𝒆𝒔𝒔𝒆𝒔 𝒕𝒐 𝒓𝒆𝒂𝒄𝒉 𝒂𝒏𝒅 𝒆𝒏𝒈𝒂𝒈𝒆 𝒘𝒊𝒕𝒉 𝒕𝒉𝒆𝒊𝒓 𝒕𝒂𝒓𝒈𝒆𝒕 𝒂𝒖𝒅𝒊𝒆𝒏𝒄𝒆 𝒐𝒏𝒍𝒊𝒏𝒆.
𝟐. 𝑰𝒏𝒄𝒓𝒆𝒂𝒔𝒊𝒏𝒈 𝑺𝒐𝒄𝒊𝒂𝒍 𝑴𝒆𝒅𝒊𝒂 𝑨𝒅𝒐𝒑𝒕𝒊𝒐𝒏: - 𝑺𝒐𝒄𝒊𝒂𝒍 𝒎𝒆𝒅𝒊𝒂 𝒑𝒍𝒂𝒕𝒇𝒐𝒓𝒎𝒔 𝒉𝒂𝒗𝒆 𝒘𝒊𝒕𝒏𝒆𝒔𝒔𝒆𝒅 𝒂 𝒔𝒊𝒈𝒏𝒊𝒇𝒊𝒄𝒂𝒏𝒕 𝒔𝒖𝒓𝒈𝒆 𝒊𝒏 𝒑𝒐𝒑𝒖𝒍𝒂𝒓𝒊𝒕𝒚 𝒊𝒏 𝑰𝒏𝒅𝒊𝒂. 𝑷𝒍𝒂𝒕𝒇𝒐𝒓𝒎𝒔 𝒍𝒊𝒌𝒆 𝑭𝒂𝒄𝒆𝒃𝒐𝒐𝒌, 𝑾𝒉𝒂𝒕𝒔𝑨𝒑𝒑, 𝑰𝒏𝒔𝒕𝒂𝒈𝒓𝒂𝒎, 𝑻𝒘𝒊𝒕𝒕𝒆𝒓, 𝒂𝒏𝒅 𝒀𝒐𝒖𝑻𝒖𝒃𝒆 𝒉𝒂𝒗𝒆 𝒂 𝒎𝒂𝒔𝒔𝒊𝒗𝒆 𝒖𝒔𝒆𝒓 𝒃𝒂𝒔𝒆 𝒊𝒏 𝒕𝒉𝒆 𝒄𝒐𝒖𝒏𝒕𝒓𝒚. 𝑻𝒉𝒊𝒔 𝒕𝒓𝒆𝒏𝒅 𝒉𝒂𝒔 𝒐𝒑𝒆𝒏𝒆𝒅 𝒖𝒑 𝒂𝒗𝒆𝒏𝒖𝒆𝒔 𝒇𝒐𝒓 𝒃𝒖𝒔𝒊𝒏𝒆𝒔𝒔𝒆𝒔 𝒕𝒐 𝒍𝒆𝒗𝒆𝒓𝒂𝒈𝒆 𝒔𝒐𝒄𝒊𝒂𝒍 𝒎𝒆𝒅𝒊𝒂 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝒕𝒐 𝒄𝒐𝒏𝒏𝒆𝒄𝒕 𝒘𝒊𝒕𝒉 𝒕𝒉𝒆𝒊𝒓 𝒂𝒖𝒅𝒊𝒆𝒏𝒄𝒆, 𝒃𝒖𝒊𝒍𝒅 𝒃𝒓𝒂𝒏𝒅 𝒂𝒘𝒂𝒓𝒆𝒏𝒆𝒔𝒔, 𝒂𝒏𝒅 𝒅𝒓𝒊𝒗𝒆 𝒆𝒏𝒈𝒂𝒈𝒆𝒎𝒆𝒏𝒕.
𝟑. 𝑹𝒊𝒔𝒆 𝒊𝒏 𝑬-𝒄𝒐𝒎𝒎𝒆𝒓𝒄𝒆: - 𝑻𝒉𝒆 𝒆-𝒄𝒐𝒎𝒎𝒆𝒓𝒄𝒆 𝒊𝒏𝒅𝒖𝒔𝒕𝒓𝒚 𝒊𝒏 𝑰𝒏𝒅𝒊𝒂 𝒉𝒂𝒔 𝒆𝒙𝒑𝒆𝒓𝒊𝒆𝒏𝒄𝒆𝒅 𝒆𝒙𝒑𝒐𝒏𝒆𝒏𝒕𝒊𝒂𝒍 𝒈𝒓𝒐𝒘𝒕𝒉, 𝒅𝒓𝒊𝒗𝒆𝒏 𝒃𝒚 𝒇𝒂𝒄𝒕𝒐𝒓𝒔 𝒔𝒖𝒄𝒉 𝒂𝒔 𝒊𝒏𝒄𝒓𝒆𝒂𝒔𝒆𝒅 𝒊𝒏𝒕𝒆𝒓𝒏𝒆𝒕 𝒑𝒆𝒏𝒆𝒕𝒓𝒂𝒕𝒊𝒐𝒏, 𝒄𝒐𝒏𝒗𝒆𝒏𝒊𝒆𝒏𝒕 𝒑𝒂𝒚𝒎𝒆𝒏𝒕 𝒐𝒑𝒕𝒊𝒐𝒏𝒔, 𝒂𝒏𝒅 𝒇𝒂𝒗𝒐𝒓𝒂𝒃𝒍𝒆 𝒈𝒐𝒗𝒆𝒓𝒏𝒎𝒆𝒏𝒕 𝒑𝒐𝒍𝒊𝒄𝒊𝒆𝒔. 𝑻𝒉𝒊𝒔 𝒈𝒓𝒐𝒘𝒕𝒉 𝒉𝒂𝒔 𝒄𝒓𝒆𝒂𝒕𝒆𝒅 𝒐𝒑𝒑𝒐𝒓𝒕𝒖𝒏𝒊𝒕𝒊𝒆𝒔 𝒇𝒐𝒓 𝒃𝒖𝒔𝒊𝒏𝒆𝒔𝒔𝒆𝒔 𝒕𝒐 𝒆𝒏𝒈𝒂𝒈𝒆 𝒊𝒏 𝒅𝒊𝒈𝒊𝒕𝒂𝒍 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝒔𝒕𝒓𝒂𝒕𝒆𝒈𝒊𝒆𝒔 𝒔𝒖𝒄𝒉 𝒂𝒔 𝒔𝒆𝒂𝒓𝒄𝒉 𝒆𝒏𝒈𝒊𝒏𝒆 𝒐𝒑𝒕𝒊𝒎𝒊𝒛𝒂𝒕𝒊𝒐𝒏 (𝑺𝑬𝑶), 𝒑𝒂𝒚-𝒑𝒆𝒓-𝒄𝒍𝒊𝒄𝒌 (𝑷𝑷𝑪) 𝒂𝒅𝒗𝒆𝒓𝒕𝒊𝒔𝒊𝒏𝒈, 𝒂𝒏𝒅 𝒔𝒐𝒄𝒊𝒂𝒍 𝒎𝒆𝒅𝒊𝒂 𝒂𝒅𝒗𝒆𝒓𝒕𝒊𝒔𝒊𝒏𝒈 𝒕𝒐 𝒅𝒓𝒊𝒗𝒆 𝒕𝒓𝒂𝒇𝒇𝒊𝒄 𝒂𝒏𝒅 𝒔𝒂𝒍𝒆𝒔 𝒕𝒐 𝒕𝒉𝒆𝒊𝒓 𝒐𝒏𝒍𝒊𝒏𝒆 𝒔𝒕𝒐𝒓𝒆𝒔.
𝟒. 𝑴𝒐𝒃𝒊𝒍𝒆-𝑭𝒊𝒓𝒔𝒕 𝑨𝒑𝒑𝒓𝒐𝒂𝒄𝒉: - 𝑰𝒏𝒅𝒊𝒂 𝒉𝒂𝒔 𝒘𝒊𝒕𝒏𝒆𝒔𝒔𝒆𝒅 𝒂 𝒎𝒐𝒃𝒊𝒍𝒆 𝒓𝒆𝒗𝒐𝒍𝒖𝒕𝒊𝒐𝒏, 𝒘𝒊𝒕𝒉 𝒂 𝒔𝒖𝒃𝒔𝒕𝒂𝒏𝒕𝒊𝒂𝒍 𝒑𝒐𝒓𝒕𝒊𝒐𝒏 𝒐𝒇 𝒊𝒏𝒕𝒆𝒓𝒏𝒆𝒕 𝒖𝒔𝒆𝒓𝒔 𝒂𝒄𝒄𝒆𝒔𝒔𝒊𝒏𝒈 𝒕𝒉𝒆 𝒊𝒏𝒕𝒆𝒓𝒏𝒆𝒕 𝒑𝒓𝒊𝒎𝒂𝒓𝒊𝒍𝒚 𝒕𝒉𝒓𝒐𝒖𝒈𝒉 𝒔𝒎𝒂𝒓𝒕𝒑𝒉𝒐𝒏𝒆𝒔. 𝑻𝒉𝒊𝒔 𝒉𝒂𝒔 𝒍𝒆𝒅 𝒕𝒐 𝒂 𝒔𝒉𝒊𝒇𝒕 𝒊𝒏 𝒅𝒊𝒈𝒊𝒕𝒂𝒍 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝒔𝒕𝒓𝒂𝒕𝒆𝒈𝒊𝒆𝒔 𝒕𝒐𝒘𝒂𝒓𝒅𝒔 𝒎𝒐𝒃𝒊𝒍𝒆 𝒐𝒑𝒕𝒊𝒎𝒊𝒛𝒂𝒕𝒊𝒐𝒏, 𝒓𝒆𝒔𝒑𝒐𝒏𝒔𝒊𝒗𝒆 𝒘𝒆𝒃 𝒅𝒆𝒔𝒊𝒈𝒏, 𝒂𝒏𝒅 𝒎𝒐𝒃𝒊𝒍𝒆 𝒂𝒅𝒗𝒆𝒓𝒕𝒊𝒔𝒊𝒏𝒈 𝒕𝒐 𝒄𝒂𝒕𝒆𝒓 𝒕𝒐 𝒕𝒉𝒆 𝒎𝒐𝒃𝒊𝒍𝒆-𝒇𝒊𝒓𝒔𝒕 𝒂𝒖𝒅𝒊𝒆𝒏𝒄𝒆.
𝟓. 𝑳𝒐𝒄𝒂𝒍𝒊𝒛𝒂𝒕𝒊𝒐𝒏 𝒂𝒏𝒅 𝑹𝒆𝒈𝒊𝒐𝒏𝒂𝒍 𝑪𝒐𝒏𝒕𝒆𝒏𝒕: - 𝑰𝒏𝒅𝒊𝒂 𝒊𝒔 𝒂 𝒅𝒊𝒗𝒆𝒓𝒔𝒆 𝒄𝒐𝒖𝒏𝒕𝒓𝒚 𝒘𝒊𝒕𝒉 𝒎𝒖𝒍𝒕𝒊𝒑𝒍𝒆 𝒍𝒂𝒏𝒈𝒖𝒂𝒈𝒆𝒔 𝒂𝒏𝒅 𝒄𝒖𝒍𝒕𝒖𝒓𝒆𝒔. 𝑩𝒖𝒔𝒊𝒏𝒆𝒔𝒔𝒆𝒔 𝒂𝒓𝒆 𝒊𝒏𝒄𝒓𝒆𝒂𝒔𝒊𝒏𝒈𝒍𝒚 𝒇𝒐𝒄𝒖𝒔𝒊𝒏𝒈 𝒐𝒏 𝒄𝒓𝒆𝒂𝒕𝒊𝒏𝒈 𝒍𝒐𝒄𝒂𝒍𝒊𝒛𝒆𝒅 𝒂𝒏𝒅 𝒓𝒆𝒈𝒊𝒐𝒏𝒂𝒍 𝒄𝒐𝒏𝒕𝒆𝒏𝒕 𝒕𝒐 𝒄𝒐𝒏𝒏𝒆𝒄𝒕 𝒘𝒊𝒕𝒉 𝒂𝒖𝒅𝒊𝒆𝒏𝒄𝒆𝒔 𝒊𝒏 𝒅𝒊𝒇𝒇𝒆𝒓𝒆𝒏𝒕 𝒔𝒕𝒂𝒕𝒆𝒔 𝒂𝒏𝒅 𝒓𝒆𝒈𝒊𝒐𝒏𝒔. 𝑻𝒉𝒊𝒔 𝒊𝒏𝒄𝒍𝒖𝒅𝒆𝒔 𝒕𝒂𝒓𝒈𝒆𝒕𝒆𝒅 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝒄𝒂𝒎𝒑𝒂𝒊𝒈𝒏𝒔, 𝒄𝒐𝒏𝒕𝒆𝒏𝒕 𝒄𝒓𝒆𝒂𝒕𝒊𝒐𝒏, 𝒂𝒏𝒅 𝒔𝒐𝒄𝒊𝒂𝒍 𝒎𝒆𝒅𝒊𝒂 𝒆𝒏𝒈𝒂𝒈𝒆𝒎𝒆𝒏𝒕 𝒊𝒏 𝒓𝒆𝒈𝒊𝒐𝒏𝒂𝒍 𝒍𝒂𝒏𝒈𝒖𝒂𝒈𝒆𝒔.
𝟔. 𝑰𝒏𝒇𝒍𝒖𝒆𝒏𝒄𝒆𝒓 𝑴𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈: - 𝑰𝒏𝒇𝒍𝒖𝒆𝒏𝒄𝒆𝒓 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝒉𝒂𝒔 𝒈𝒂𝒊𝒏𝒆𝒅 𝒑𝒓𝒐𝒎𝒊𝒏𝒆𝒏𝒄𝒆 𝒊𝒏 𝑰𝒏𝒅𝒊𝒂, 𝒘𝒊𝒕𝒉 𝒃𝒓𝒂𝒏𝒅𝒔 𝒄𝒐𝒍𝒍𝒂𝒃𝒐𝒓𝒂𝒕𝒊𝒏𝒈 𝒘𝒊𝒕𝒉 𝒑𝒐𝒑𝒖𝒍𝒂𝒓 𝒔𝒐𝒄𝒊𝒂𝒍 𝒎𝒆𝒅𝒊𝒂 𝒊𝒏𝒇𝒍𝒖𝒆𝒏𝒄𝒆𝒓𝒔 𝒕𝒐 𝒑𝒓𝒐𝒎𝒐𝒕𝒆 𝒕𝒉𝒆𝒊𝒓 𝒑𝒓𝒐𝒅𝒖𝒄𝒕𝒔 𝒂𝒏𝒅 𝒔𝒆𝒓𝒗𝒊𝒄𝒆𝒔. 𝑰𝒏𝒇𝒍𝒖𝒆𝒏𝒄𝒆𝒓𝒔 𝒉𝒂𝒗𝒆 𝒆𝒔𝒕𝒂𝒃𝒍𝒊𝒔𝒉𝒆𝒅 𝒂 𝒔𝒕𝒓𝒐𝒏𝒈 𝒊𝒏𝒇𝒍𝒖𝒆𝒏𝒄𝒆 𝒐𝒗𝒆𝒓 𝒕𝒉𝒆𝒊𝒓 𝒇𝒐𝒍𝒍𝒐𝒘𝒆𝒓𝒔, 𝒂𝒏𝒅 𝒃𝒖𝒔𝒊𝒏𝒆𝒔𝒔𝒆𝒔 𝒍𝒆𝒗𝒆𝒓𝒂𝒈𝒆 𝒕𝒉𝒆𝒊𝒓 𝒓𝒆𝒂𝒄𝒉 𝒂𝒏𝒅 𝒄𝒓𝒆𝒅𝒊𝒃𝒊𝒍𝒊𝒕𝒚 𝒕𝒐 𝒄𝒐𝒏𝒏𝒆𝒄𝒕 𝒘𝒊𝒕𝒉 𝒕𝒉𝒆 𝒕𝒂𝒓𝒈𝒆𝒕 𝒂𝒖𝒅𝒊𝒆𝒏𝒄𝒆 𝒆𝒇𝒇𝒆𝒄𝒕𝒊𝒗𝒆𝒍𝒚.
𝟕. 𝑫𝒂𝒕𝒂 𝑷𝒓𝒊𝒗𝒂𝒄𝒚 𝒂𝒏𝒅 𝑺𝒆𝒄𝒖𝒓𝒊𝒕𝒚: - 𝑾𝒊𝒕𝒉 𝒕𝒉𝒆 𝒊𝒎𝒑𝒍𝒆𝒎𝒆𝒏𝒕𝒂𝒕𝒊𝒐𝒏 𝒐𝒇 𝒕𝒉𝒆 𝑷𝒆𝒓𝒔𝒐𝒏𝒂𝒍 𝑫𝒂𝒕𝒂 𝑷𝒓𝒐𝒕𝒆𝒄𝒕𝒊𝒐𝒏 𝑩𝒊𝒍𝒍 (𝑷𝑫𝑷𝑩) 𝒊𝒏 𝑰𝒏𝒅𝒊𝒂, 𝒕𝒉𝒆𝒓𝒆 𝒊𝒔 𝒂 𝒈𝒓𝒐𝒘𝒊𝒏𝒈 𝒆𝒎𝒑𝒉𝒂𝒔𝒊𝒔 𝒐𝒏 𝒅𝒂𝒕𝒂 𝒑𝒓𝒊𝒗𝒂𝒄𝒚 𝒂𝒏𝒅 𝒔𝒆𝒄𝒖𝒓𝒊𝒕𝒚. 𝑩𝒖𝒔𝒊𝒏𝒆𝒔𝒔𝒆𝒔 𝒂𝒓𝒆 𝒓𝒆𝒒𝒖𝒊𝒓𝒆𝒅 𝒕𝒐 𝒄𝒐𝒎𝒑𝒍𝒚 𝒘𝒊𝒕𝒉 𝒅𝒂𝒕𝒂 𝒑𝒓𝒐𝒕𝒆𝒄𝒕𝒊𝒐𝒏 𝒓𝒆𝒈𝒖𝒍𝒂𝒕𝒊𝒐𝒏𝒔 𝒂𝒏𝒅 𝒆𝒏𝒔𝒖𝒓𝒆 𝒕𝒉𝒆 𝒔𝒆𝒄𝒖𝒓𝒆 𝒉𝒂𝒏𝒅𝒍𝒊𝒏𝒈 𝒐𝒇 𝒄𝒖𝒔𝒕𝒐𝒎𝒆𝒓 𝒅𝒂𝒕𝒂 𝒊𝒏 𝒕𝒉𝒆𝒊𝒓 𝒅𝒊𝒈𝒊𝒕𝒂𝒍 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝒑𝒓𝒂𝒄𝒕𝒊𝒄𝒆𝒔.
𝟖. 𝑷𝒆𝒓𝒇𝒐𝒓𝒎𝒂𝒏𝒄𝒆 𝑴𝒆𝒂𝒔𝒖𝒓𝒆𝒎𝒆𝒏𝒕 𝒂𝒏𝒅 𝑨𝒏𝒂𝒍𝒚𝒕𝒊𝒄𝒔: - 𝑻𝒉𝒆 𝒇𝒐𝒄𝒖𝒔 𝒐𝒏 𝒅𝒂𝒕𝒂-𝒅𝒓𝒊𝒗𝒆𝒏 𝒅𝒆𝒄𝒊𝒔𝒊𝒐𝒏-𝒎𝒂𝒌𝒊𝒏𝒈 𝒂𝒏𝒅 𝒑𝒆𝒓𝒇𝒐𝒓𝒎𝒂𝒏𝒄𝒆 𝒎𝒆𝒂𝒔𝒖𝒓𝒆𝒎𝒆𝒏𝒕 𝒉𝒂𝒔 𝒊𝒏𝒄𝒓𝒆𝒂𝒔𝒆𝒅 𝒊𝒏 𝒅𝒊𝒈𝒊𝒕𝒂𝒍 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈. 𝑩𝒖𝒔𝒊𝒏𝒆𝒔𝒔𝒆𝒔 𝒂𝒓𝒆 𝒖𝒕𝒊𝒍𝒊𝒛𝒊𝒏𝒈 𝒗𝒂𝒓𝒊𝒐𝒖𝒔 𝒂𝒏𝒂𝒍𝒚𝒕𝒊𝒄𝒔 𝒕𝒐𝒐𝒍𝒔 𝒂𝒏𝒅 𝒎𝒆𝒕𝒓𝒊𝒄𝒔 𝒕𝒐 𝒕𝒓𝒂𝒄𝒌 𝒂𝒏𝒅 𝒂𝒏𝒂𝒍𝒚𝒛𝒆 𝒕𝒉𝒆 𝒆𝒇𝒇𝒆𝒄𝒕𝒊𝒗𝒆𝒏𝒆𝒔𝒔 𝒐𝒇 𝒕𝒉𝒆𝒊𝒓 𝒅𝒊𝒈𝒊𝒕𝒂𝒍 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝒄𝒂𝒎𝒑𝒂𝒊𝒈𝒏𝒔, 𝒐𝒑𝒕𝒊𝒎𝒊𝒛𝒆 𝒔𝒕𝒓𝒂𝒕𝒆𝒈𝒊𝒆𝒔, 𝒂𝒏𝒅 𝒂𝒍𝒍𝒐𝒄𝒂𝒕𝒆 𝒓𝒆𝒔𝒐𝒖𝒓𝒄𝒆𝒔 𝒂𝒄𝒄𝒐𝒓𝒅𝒊𝒏𝒈𝒍𝒚.
